Lee Kun-hee
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Unique Ruf 928R Porsche commissioned by Samsung leader goes unsold at auction
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A one-of-a-kind Porsche 928R, commissioned by the late Samsung leader Lee Kun-hee, failed to meet its reserve price at the 2026 Amelia Island Concours d'Elegance auction. Built by specialist tuner Ruf, the grand tourer features enhanced power and luxury details tailored for its original owner. The event, held from March 5 to 8 on Amelia Island, Florida, drew thousands of attendees and showcased over 1,000 vehicles.