Aston Martin signs Breitling as official F1 watch partner

Aston Martin has announced a multi-year partnership with Swiss watchmaker Breitling, naming it the team's official timepiece provider. To celebrate, the duo unveiled a limited-edition Navitimer B01 Chronograph 43 featuring the team's racing green accents. The collaboration highlights shared values in precision and performance.

Aston Martin, the Silverstone-based Formula 1 team, has entered into a multi-year deal with Breitling, appointing the luxury watch brand as its official partner. The announcement coincides with the launch of the Navitimer B01 Chronograph 43 Aston Martin Aramco Formula One Team, a special-edition timepiece limited to 1,959 units—a reference to Aston Martin's debut in the F1 championship in 1959.

The watch features a lightweight titanium case measuring 43 millimeters in diameter, paired with a black carbon fiber dial accented by the team's iconic racing green and lime green highlights. A neon-green seconds hand on the chronograph matches the accents on the team's cars, while the embossed leather strap includes complementary stitching. The design retains the Navitimer's classic aviation-inspired slide-rule bezel for calculations like airspeed and fuel consumption, powered by Breitling's in-house Caliber 01 movement, which is COSC-certified. The open sapphire caseback reveals an oscillating weight with Aston Martin and F1 team logos, engraved with 'One of 1959' and the phrase 'Instruments For Drivers.' It offers 30 meters of water resistance and is priced at £8,900 for pre-order.

Aston Martin executive chairman Lawrence Stroll emphasized the alignment: "Our pursuit of a World Championship demands partners who match our ambition. Today, we're proud to welcome Breitling to the team. Beyond a shared heritage, we are united by values that drive everything we do."

Breitling CEO Georges Kern added: "Aston Martin builds cars that are as much about presence as performance. We share that same heritage of iconic design: every line, finish, and proportion has purpose. Nothing is left to chance."

Aston Martin CEO Adrian Hallmark noted: "Aston Martin and Breitling have crossed paths at key moments in design and culture. The partnership is a perfect showcase of excellence, design mastery and performance."

The Breitling logo will appear on the upcoming AMR26 car, set for unveiling on February 9, as well as on team kits, marking the brand's entry into the F1 paddock.

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Photorealistic depiction of Breitling's Aston Martin F1 sponsorship, featuring a branded race car and limited-edition titanium Navitimer watch.
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Breitling announces Aston Martin Formula 1 sponsorship deal

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Breitling has entered Formula 1 through a multi-year partnership with the Aston Martin Aramco Formula One Team, becoming its official watch partner starting in the 2026 season. The deal includes a limited-edition titanium Navitimer watch and visibility on team cars and apparel. Historical ties and new product launches aim to strengthen the brand's motorsport presence.

Building on its Aston Martin F1 partnership, Breitling has released additional limited-edition watches for 2026, including exclusives for North America, Australia, and Oceania across Navitimer, Top Time, and Superocean Heritage lines. These blend aviation heritage with modern designs and cultural elements.

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As the Formula 1 season approaches with the Australian Grand Prix this weekend, several watch brands have released new racing-themed timepieces. These include collaborations with drivers and teams, featuring limited editions and smart features tailored for fans. The releases highlight a mix of luxury, nostalgia, and functionality.

Aston Martin team principal Mike Krack stated that the team's new car shows potential but requires significant work following the first pre-season test in Bahrain. Driver Lance Stroll estimated the car is around four seconds off the pace of top teams after completing limited laps. The squad, integrating new Honda power units and Adrian Newey's design, faces a tight schedule ahead of the season opener.

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Casio has released its Edifice Sospensione x Honda collaboration watch in the US, commemorating the 60th anniversary of Honda's first Formula 1 victory in 1965. The design draws inspiration from the Honda RA272 car that secured the win. The limited-edition timepiece features elements mimicking the car's appearance and includes standard Casio functionalities.

French watch brand March LA.B has unveiled its annual Millésime edition, the AM2 “Nyctalope” Carbon, featuring a lightweight forged carbon case and glowing elements. This special version of the popular AM2 model combines retro design with modern materials. The release celebrates the brand's founding month of March.

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Leonardo DiCaprio has consistently sported a white-gold Rolex Cosmograph Daytona, reference 126529LN, known as the "Le Mans," during recent awards season events. This choice highlights his role as a Rolex ambassador and underscores the watch's rarity among collectors. The repetition stands out in an industry where celebrities often switch accessories frequently.

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