The WM Phoenix Open highlights golf's potential for growth amid the PGA Tour's rebound, but slow play remains a significant barrier to engaging broader audiences. Despite favorable conditions, the first round saw delays that frustrated spectators and underscored ongoing issues with player routines. As viewership improves, addressing this problem is essential for the sport's future appeal.
The WM Phoenix Open serves as a vibrant example of golf's ability to attract fans, even as the PGA Tour navigates challenges from LIV Golf. Published commentary from Dan Bickley emphasizes hope for a return to prominence, with Scottie Scheffler potentially becoming a major icon akin to Tiger Woods, and players like Bryson DeChambeau and Jon Rahm rejoining from LIV. Ratings showed positive signs in 2025, marking CBS's most-watched PGA season in seven years, driven by iconic venues and strong fields.
However, pace of play stands out as a persistent issue, likened to Major League Baseball prior to the pitch clock. Professionals often engage in excessive deliberation, practice swings, and elaborate putting routines, leading to viewer frustration. During Round One on a pleasant February day reaching 64 degrees Fahrenheit before 9 a.m. MST, a field of 123 golfers failed to complete their rounds despite over 10 hours and 43 minutes of daylight. Nine players had to finish on Friday.
Observations at the 16th hole revealed stark gaps between groups, a departure from the past's steady flow of action. Golfers appeared distracted by their routines and mental processes, slowing the overall rhythm. This turbulence comes at a time when the PGA Tour seeks to draw casual fans.
New Commissioner Brian Rolapp attended the event over the weekend, prompting calls for attention to these delays. As Bickley notes, the phrase 'Well, we’re waiting' captures the exasperation felt by many in the sport.
