Stellantis announces $26 billion write-down in EV strategy reset

Stellantis has revealed a $26.2 billion write-down as it adjusts its electric vehicle plans to match slower market adoption. The move follows similar actions by Ford and General Motors amid shifting US policies. The company plans to shift focus toward trucks and SUVs with internal combustion engines.

The automotive sector's enthusiasm for electric vehicles has faced setbacks, particularly in the United States, where initial ambitions for rapid adoption have faltered. Stellantis, the parent company of brands including Jeep, Dodge, Fiat, and Peugeot, disclosed on February 6, 2026, that it is resetting its business strategy, incurring a substantial $26.2 billion (22.2 billion euros) write-down.

This adjustment comes after optimistic projections for EV growth, including US commitments to charging infrastructure and the announcement of ten new battery factories. However, lobbying efforts by some automakers and dealers led to policy reversals following the Republican victory in the 2024 election. Incentives for EV purchases were eliminated, funding for high-speed chargers was cut, and stringent emissions standards were relaxed, allowing continued sales of gasoline-powered vehicles without penalties.

Stellantis is not alone in this recalibration. Ford reported a $19.5 billion write-down in December 2025, prioritizing combustion-engine platforms. General Motors announced a $6 billion cost in early January 2026 for scrapping certain EV initiatives.

The Italian-American automaker has trailed competitors in EV development. Projects like a battery-electric Ram truck were canceled, and Jeep's initial US EV offering underperformed. The write-down breaks down as follows: $3.4 billion (2.9 billion euros) for canceled products, $7.1 billion (6 billion euros) for underutilized platforms, $6.8 billion (5.8 billion euros) in cash outflows over four years from contracts, $2.5 billion (2.1 billion euros) for supply chain resizing due to reduced battery needs, $1.5 billion (1.3 billion euros) for European layoffs, and $4.8 billion (4.1 billion euros) for warranty issues.

Stellantis CEO Antonio Filosa stated, “The charges announced today largely reflect the cost of over-estimating the pace of the energy transition that distanced us from many car buyers’ real-world needs, means and desires. They also reflect the impact of previous poor operational execution, the effects of which are being progressively addressed by our new team.”

Looking ahead, the company will invest $13 billion in the US, creating 5,000 jobs to produce more trucks and SUVs, including a V8-powered Ram 1500 pickup, a gasoline Dodge Charger, and additional Jeep models.

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Illustration depicting sharp decline in Tesla Cybertruck sales with nearly empty rainy dealership lot and plummeting sales graph billboard.
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Tesla Cybertruck Sales Drop 48% in 2025 Amid Recalls, Lost Tax Credits, and EV Market Slump

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Tesla's Cybertruck sales plummeted 48% in 2025 to 20,237 units from 38,965 in 2024—the steepest decline among U.S. electric vehicles—per Cox Automotive and Kelley Blue Book data. The downturn, far below initial projections of 250,000 annual units, stemmed from multiple recalls, the end of $7,500 federal tax credits, affordability issues, design polarization, and Elon Musk-linked backlash, despite international expansion and a leading EV market share.

Ford Motor Company has announced a massive $19.5 billion write-down on its electric vehicle investments, signaling a retreat from ambitious EV plans amid slowing demand. The automaker will lay off workers at a Kentucky battery plant but plans to repurpose it for producing grid storage batteries. This shift aims to tap into the booming energy storage market, targeting 20 gigawatt-hours of annual production by 2027.

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Following its Q4 2025 earnings report announcing over $20 billion in 2026 capital spending amid sales declines, Tesla is specifying expansions in battery production and Cybercab rollout to affirm its EV commitment. This contrasts with legacy automakers abandoning similar ambitions after heavy losses.

Tesla's brand value plummeted by $15.4 billion in 2025, according to Brand Finance research, marking the third consecutive year of decline and leaving it worth less than half its peak. The electric vehicle maker's recommendation score in the U.S. has fallen to 4.0 out of 10 from 8.2 two years ago. Factors include a lack of new models, high prices, and CEO Elon Musk's political activities.

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A recent EU regulatory filing indicates that Stellantis, Toyota, and Subaru will not join Tesla's carbon credit pool for 2026, reducing its size compared to the previous year. The pool, which helps automakers meet strict CO2 targets, now includes Tesla, Ford, Honda, Mazda, and Suzuki. This shift reflects broader changes in the European auto industry's transition to electric vehicles.

Tesla's electric vehicle registrations in the European Union dropped 34.2% in November 2025 compared to the previous year, even as overall battery-electric vehicle sales rose sharply. The decline highlights ongoing challenges for the company amid rising competition from Chinese rivals like BYD. Data from the European Automobile Manufacturers’ Association shows Tesla's market share shrinking in the region.

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Tesla shares fell 2.6% to $438.07 on Friday following a report of lower-than-expected fourth-quarter vehicle deliveries, allowing China's BYD to surpass it as the world's top EV seller for 2025. The company delivered 418,227 vehicles in the October-December period, down 15.6% from a year earlier, amid the end of U.S. federal tax credits. Investors now look to Tesla's January 28 earnings for signs of demand recovery and updates on robotics and autonomy.

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