Trump Media weighs Truth Social spinoff amid crypto ETF momentum

Trump Media is exploring a spinoff of its Truth Social platform into a separate public company, building on its recent cryptocurrency ETF filings and the surge in Bitcoin and crypto exchange-traded funds.

Trump Media, the parent of Truth Social, is considering separating its flagship social media platform into an independent publicly traded entity. This potential move follows the company's February filings for Bitcoin/Ethereum and CRO-focused ETFs through its Truth Social Funds arm, as well as approvals and launches of similar products in the broader market.

The spinoff could enable targeted growth and investment in Truth Social, which was launched as an alternative to mainstream social networks. Amid rising interest in crypto financial products—which have democratized access to Bitcoin and other digital assets for traditional investors—Trump Media appears to be restructuring to capitalize on synergies between social media and emerging fintech.

Details on the spinoff remain preliminary, reflecting ongoing strategic evolution at the company.

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Illustration depicting Trump Media's announcement of digital token distribution to shareholders via Crypto.com partnership, featuring rising stocks and blockchain elements.
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Trump Media plans digital token distribution to shareholders

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Trump Media and Technology Group announced on December 31, 2025, a partnership with Crypto.com to distribute a new digital token to its shareholders, one per whole share held. The token, to be issued on the Cronos blockchain, will offer periodic rewards such as discounts on company products like Truth Social and Truth+. Shares of the company rose following the news amid a favorable regulatory environment for cryptocurrencies under President Donald Trump.

Truth Social Funds, part of Trump Media and Technology Group, has filed with the U.S. Securities and Exchange Commission for two new cryptocurrency exchange-traded funds. One ETF will track Bitcoin and Ethereum, while the other focuses on CRO, the native token of Cronos. The filings continue President Trump's company's push into the crypto sector.

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Yorkville America Equities, the firm behind Truth Social-branded exchange-traded funds, has filed registration documents with the U.S. Securities and Exchange Commission for two new cryptocurrency products. The filings cover a bitcoin and ether ETF as well as a staking-focused Cronos fund, marking an expansion of the Truth Social brand into digital assets. If approved, the ETFs would partner with Crypto.com for custody and staking services.

A Reuters investigation reveals that the Trump Organization earned $864 million in the first half of 2025, a 17-fold increase from the previous year, with over 90% stemming from cryptocurrency ventures. The report highlights sales of World Liberty tokens and the $TRUMP meme coin as key drivers. It raises concerns about self-enrichment and ties to investors with legal histories.

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A $500 million investment from an Abu Dhabi royal in a Trump-linked cryptocurrency firm has intensified Democratic calls for ethics provisions in a major digital assets bill. The deal, involving World Liberty Financial, highlights ongoing concerns about the Trump family's business ties amid bipartisan negotiations. Lawmakers on both sides face pressure as the legislation advances through Senate committees.

Donald Trump's recent actions have stirred the cryptocurrency sector, placing XRP in the spotlight amid rising investor interest. Early participants in XRP have reported profits, with market momentum suggesting potential for further gains. Speculation ties these developments to broader regulatory shifts influenced by Trump.

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Despite President Trump's vows to make the U.S. the crypto capital of the world, bitcoin's price has plummeted from its peak. The cryptocurrency nearly doubled post-election but has since fallen sharply due to speculation and trade tensions. Critics highlight the sector's inherent volatility amid ongoing regulatory shifts.

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