Twice reflects on success and longevity in K-pop

In the competitive world of global pop music, achieving both success and longevity is rare. The K-pop girl group Twice demonstrates resilience in navigating these challenges. Their story highlights the ease with which they maintain prominence in the industry.

SEOUL (AP) — Success in the global pop music industry is elusive, but longevity proves even rarer. The K-pop girl group Twice, however, makes resilience appear effortless amid these demands.

According to the Associated Press report, Twice has sustained their career through various milestones. Last year marked a significant point in their journey, though specific details on achievements remain noted in ongoing coverage.

The group's ability to endure in a fast-paced industry underscores their adaptability. As one of the leading acts in K-pop, Twice continues to captivate audiences worldwide, blending talent with perseverance. This narrative of sustained success offers insight into the dynamics of international music scenes.

Entertainment observers point to Twice's consistent output and fan engagement as key factors. While the full scope of their recent endeavors builds on prior years, their position remains strong. The Manila Bulletin coverage emphasizes these themes in the context of music and concerts.

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TWICE delivers electrifying 'Strategy' performance on The Tonight Show with Jimmy Fallon applauding.
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TWICE performs 'Strategy' on The Tonight Show

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K-pop group TWICE delivered a performance of their hit song 'Strategy' on The Tonight Show Starring Jimmy Fallon on February 23, 2026. The appearance marked their third visit to the program and celebrated the track's inclusion in the Netflix animated film KPop Demon Hunters. Host Jimmy Fallon praised the group as a 'Grammy-level artist,' according to fan accounts.

K-pop group Twice marked their 10th anniversary last year with the album 'TEN: The Story Goes On,' featuring solo tracks in diverse genres. In a recent interview, the members reflected on their longevity in the industry and their involvement in the animated film 'KPop Demon Hunters,' which has become Netflix's most-watched movie. The project, produced by Sony Pictures Animation, includes contributions from the group and is nominated for two Oscars.

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The K-pop industry is preparing for a busy year in 2026, with several high-profile groups announcing upcoming albums and EPs. Fans can look forward to comebacks from acts like BTS, BLACKPINK, and IVE, alongside debuts and releases from others. A recent calendar outlines key dates starting in February.

GRAMMY.com has released a feature highlighting eight promising rookie K-Pop groups set to debut or gain prominence in 2025. The article emphasizes the bustling early months of the year, with major agencies teasing new talents and established idols exploring fresh directions. Among the acts mentioned are ARTMS, NEXZ, and MEOVV, marking a wave of highly anticipated K-Pop newcomers.

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Blackpink's Rosé became the first K-pop artist to win a Brit Award, securing International Song of the Year at the 2026 ceremony for her collaboration 'APT.' with Bruno Mars. The 29-year-old accepted the trophy in Manchester, thanking her bandmates, Bruno Mars, and collaborators, while dressed in an asymmetric black gown and Tiffany & Co. jewelry as the brand's global ambassador.

Following the instant sell-out of tickets for their March 21, 2026, comeback concert at Seoul's Gwanghwamun Square, BTS is fueling a global travel boom, with Filipino visa applications to South Korea up 17 percent. Critics and experts highlight the event's potential for emotional and cultural impact as the group promotes their new album 'Arirang'.

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South Korean girl group IVE has achieved their third music show victory with their latest single 'BANG BANG' on the February 28 episode of Music Core. The win marks another success in their ongoing comeback promotions. IVE outperformed competitors with a score of 7,103 points.

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