The Virgil Abloh Archive is set to release the Air Jordan 1 Alaska sneakers on March 28, 2026, via the Nike SNKRS app. This global drop revisits a 2018 European-exclusive design, now branded under V.A.A. for Nike, with an estimated production of 20,000 pairs retailing at $230 each.
The upcoming release marks the first large-scale launch under the Virgil Abloh Archive (VAA), founded in 2025 following the designer's death nearly five years prior. Since Abloh's passing, his estate has approved several collaborations and limited editions with Nike. The VAA, a private collection of more than 20,000 objects from his career, now handles his ongoing work with the brand.
The Air Jordan 1 Alaska draws from the 2018 “Euro” model, a European-exclusive that became one of the rarest Off-White x Air Jordan 1s. That original trades on StockX between $1,500 and $5,700, depending on size, with larger sizes like 10 and 11 at the higher end. The new version features an all-white deconstructed design, including an exposed foam collar, floating Swoosh, zig-zag stitching, blue accents, and the signature “AIR” midsole text. A key update is on the medial panel, which now reads “V.A.A. for Nike” instead of “Off-White for Nike.” This change follows LVMH's sale of Off-White to Bluestar Alliance in 2024, separating Abloh's estate from the brand he founded.
Packaging includes a side-opening box with circular cutouts, a transparent inner case, and a sketch booklet stamped “MODERNISM IS NOT NEW.” With production estimated at roughly 20,000 pairs, the release is described as one of the tighter Jordan 1 drops in recent years. For comparison, the Off-White x Jordan 1 “Chicago” has traded between $700 and $1,400+ on StockX, despite higher circulation.
Resale estimates for the Alaska suggest a range of $500 to $900 for a size 10 in the first weeks post-drop, based on comparable releases. After StockX's roughly 11% fees, a $700 sale on the $230 retail would yield about $393 in profit, while $900 clears about $571. The drop will occur via the Nike SNKRS app, with possible small allocations to Jordan boutiques, though unconfirmed. It is expected to be highly competitive, relying on luck through raffles, and sales are final.
The VAA has confirmed additional collaborations with Nike in 2026, with this release setting the baseline for secondary market performance.
