Rosie Huntington-Whiteley, Fashion Director at FWRD, shared her observations from Paris Fashion Week for Fall/Winter 2026. She highlighted sensual silhouettes and classic craftsmanship in collections from brands like Saint Laurent and Alaïa. As a model returning to the runway after nearly a decade, she discussed how these insights shape her curation work.
Rosie Huntington-Whiteley has been a prominent figure in fashion for nearly two decades, known for her embodiment of timeless glamour. In her role as Fashion Director for the luxury retailer FWRD, she curates offerings and shapes brand storytelling. During Paris Fashion Week, she provided an inside look at the season's collections, focusing on Fall/Winter 2026.
Huntington-Whiteley noted standout themes including "sexy, sensual silhouettes" and a revival of "classic, bespoke artistry." She praised shows from Saint Laurent, The Row, Alaïa, and Tom Ford for their thoughtfully constructed pieces. Particularly, she appreciated Peter Mulier’s presentation at Alaïa, describing it as featuring "sculptural silhouettes and an incredible sense of precision and craftsmanship." Outerwear also impressed her, with timeless coats that elevate any outfit.
For her own wardrobe during the event, she emphasized collaboration. "It always starts with spending time with the designer’s collection," she said, involving fittings and input from her stylist, Emma Jade Morrison. She favors versatile staples like a Burberry trench coat, which she wore in all-black during the week, and accessories from Tiffany & Co. for a polished finish.
Between shows, she enjoys simple rituals in Paris, such as coffee and madeleines, using the time to connect with friends. Recently, she returned to the runway for Burberry and Jean Paul Gaultier after almost ten years away. "Stepping back onto the runway is always incredibly special," she reflected, valuing the collaboration with designers, makeup artists, and hair teams.
This dual perspective—as a walker and attendee—informs her FWRD role. It allows her to observe trends closely and gain firsthand understanding of creative processes, enhancing her curation and styling decisions.
