Shakira confirmed a free concert in Mexico City's Zócalo on March 1, 2026, as part of beer brand Corona's centenary celebrations. The event, in collaboration with the CDMX Government, will feature screens for an expanded audience and a live social media broadcast. This marks the singer's second performance in the square, following her massive 2007 show.
The internationally recognized Mexican beer brand Corona is concluding its centenary celebrations with a free concert in Mexico City's Zócalo on Sunday, March 1, 2026, at 8:00 PM. Colombian artist Shakira will headline the event, in collaboration with the CDMX Government, reaffirming the brand's commitment to the country through cultural experiences.
Shakira announced the event in a video on her social media, stating: “You have given me so much, that I want to return a little of that love you have given me.” She thanked Corona for its 100 years, the Government of Mexico City, and her fans, adding: “Beautiful Mexico, do you remember when I sang for you in the Zócalo? I want to tell you that that experience will repeat on March 1 at 8:00 PM.”
Mexico City Head of Government Clara Brugada announced that screens will be placed along the Zócalo, the Alameda, and up to the Monument to the Revolution to expand reach. The concert will also be broadcast live through Shakira's official social media channels, allowing more people to join the celebration.
This is not Shakira's first time performing in the Zócalo. In 2007, as part of her 'Fijación Oral' tour, she drew 210,000 attendees, surpassing the previous record set by Café Tacvba with 170,000 in 2005. That show featured 17 songs including 'Hips Don’t Lie,' 'La Tortura,' and 'Inevitable.'
Corona's centenary aligns with the 15th anniversary of the Corona Capital festival, one of Latin America's most important music events. The brand has extended celebrations with Corona Capital Sessions in Guadalajara, Mérida, and Monterrey, blending music and promotions to connect with consumers. Corona emphasizes its “Extra” philosophy, promoting employment, innovation, and national pride.
