Square and rectangular watches have seen a rise in popularity among casual watch enthusiasts. Brands are offering discounts on various models, from affordable Seiko options to high-end Bell & Ross pieces. This trend extends beyond celebrity events to everyday wear.
Square and rectangular watches have grown steadily in popularity over the past few years, not just on red carpets where rare Cartier and Jaeger-LeCoultre models appear on celebrities' wrists. There has been a shift towards smaller dress watches among casual horology fans, with many brands introducing their own versions.
March 2026 presents a good opportunity to purchase these watches, as several models are on sale. Discounts include elegant Seiko models and affordable Sekonda options, alongside chunkier Bell & Ross watches. For instance, the Seiko Classic features a stainless steel case and black leather strap with 50m water resistance. The Sekonda Clement 28mm uses a metal alloy and has no water resistance.
Other highlighted pieces are the Bell & Ross BRX5 41mm, with a steel bracelet, sapphire glass, and 100m water resistance; the Fossil Carraway, made of stainless steel case and leather strap; and the Longines Dolce Vita, offering 30m water resistance. The Sekonda Montreal is not water resistant, while the Rado Integral Rectangular Dia Dot Dial has a ceramic case and bracelet with steel elements and 50m water resistance.
Additional options include the Longines Elegance Dolce Vita, Bell & Ross Automatic BR05 with a satin-polished steel case and stainless steel bracelet, and Versace Antares with a stainless steel case and bracelet. These sales cover a range from budget-friendly to premium, catering to various preferences in square watch designs.