Courtroom scene illustrating Tesla's lawsuit against California DMV over Autopilot and Full Self-Driving false advertising claims.
Courtroom scene illustrating Tesla's lawsuit against California DMV over Autopilot and Full Self-Driving false advertising claims.
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Tesla sues California DMV to overturn false advertising ruling on Autopilot and Full Self-Driving

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Tesla filed a lawsuit on February 13, 2026, against the California Department of Motor Vehicles, challenging a December 2025 ruling that accused the company of misleading consumers through marketing of its Autopilot and Full Self-Driving features. Despite complying with required changes to avoid a sales license suspension, Tesla argues the decision was factually erroneous, legally flawed, and lacked evidence of consumer harm. The dispute underscores intense scrutiny of Tesla's driver-assistance systems amid its major California operations.

Tesla Inc. filed a lawsuit on February 13, 2026, in California Superior Court against the California Department of Motor Vehicles (DMV), seeking to reverse a December 2025 administrative ruling from the Office of Administrative Hearings. The ruling found Tesla guilty of false advertising since May 2021 for promoting Autopilot and Full Self-Driving (FSD) Capability as able to handle trips without driver input, despite the systems being Level 2 advanced driver-assistance tools requiring constant human supervision, per the National Highway Traffic Safety Administration (NHTSA).

The case stems from a DMV investigation launched in 2021 into Tesla's driver-assistance systems. Formal accusations against Tesla's manufacturer and dealer licenses were filed in November 2023, culminating in a 2025 multi-day hearing. The administrative law judge sided with the DMV, describing Autopilot as following 'a long but unlawful tradition' of ambiguity and FSD as 'actually, unambiguously false and counterfactual.' The ruling, effective January 15, 2026, proposed a 30-day suspension of Tesla's vehicle sales licenses in California unless marketing changes were made within 60-90 days.

Tesla responded by discontinuing Basic Autopilot in the U.S. in January 2026, rebranding it as Traffic Aware Cruise Control, removing 'Autopilot' from new vehicle equipment lists in the U.S. and Canada, consistently labeling FSD as 'Full Self-Driving (Supervised)'—a change introduced over two years prior—and shifting to a $99-per-month subscription model, ending the $8,000 one-time purchase. On February 17, 2026, the DMV confirmed compliance and imposed a permanent stay on the suspension. DMV Director Steve Gordon stated, 'The department is pleased that Tesla took the required action to remain in compliance with the State of California’s consumer protections.' A DMV spokesperson added: 'An Administrative Law Judge found that Tesla broke state law by misleading consumers with the term ‘autopilot.’ Tesla agreed to stop this practice, and now they’re challenging it anyway. DMV is committed to protecting the traveling public and will defend the findings in court.'

Despite compliance, Tesla contends the ruling 'wrongfully and baselessly' branded it a false advertiser. The company argues it was impossible to purchase or use the features without clear disclaimers on non-autonomy, notes the DMV relied almost entirely on one law professor's testimony without consumer witnesses, cites its polling showing only about one-third of buyers confused, claims violations of due process and the statute of limitations (Autopilot branding since 2014, FSD since 2016), and seeks to erase the finding from its record.

The lawsuit highlights Tesla's pivotal role in California, home to a large workforce and where the Model Y has been the top-selling vehicle for three years. It occurs amid broader concerns: NHTSA data as of January 15, 2026, shows over 2,800 crashes involving Tesla's systems (vs. 108 for General Motors), with Supervised FSD logging 8.2 billion miles. A federal judge upheld a $243 million verdict holding Tesla partially liable in an August 2025 fatal Autopilot crash. The NHTSA opened a probe in October 2025 into 2.88 million Tesla vehicles over 58 FSD incidents, including crashes, injuries, and failures like running red lights. Tesla faces competition from Waymo and Zoox in autonomous driving. The case is ongoing with no court date set.

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X discussions on Tesla's lawsuit against the California DMV reflect diverse sentiments: Tesla supporters praise the company for fighting back against what they call erroneous regulatory actions, critics argue it underscores misleading marketing of Autopilot and FSD, and news accounts provide neutral updates on the legal challenge.

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Dramatic illustration of California regulators threatening Tesla with sales suspension over misleading Autopilot marketing, featuring official notice and Tesla showroom.
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California threatens Tesla with sales suspension over autopilot marketing

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California regulators are poised to suspend Tesla's vehicle sales license in the state for 30 days unless the company revises its marketing for self-driving features. An administrative law judge ruled that terms like 'Autopilot' and 'Full Self-Driving' mislead consumers about the technology's capabilities, which require constant human supervision. Tesla has 90 days to comply and avoid the penalty.

Tesla has ceased using the term 'Autopilot' in its California vehicle marketing and rebranded driver assistance features, complying with a California Department of Motor Vehicles (DMV) order and avoiding a 30-day suspension of its dealer license. The changes stem from a years-long dispute over misleading names for its Level 2 systems, which require constant human supervision. DMV Director Steve Gordon commended Tesla for protecting consumers.

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Following yesterday's initial reports, the California DMV on December 17 officially adopted Judge Juliet E. Cox's decision, giving Tesla 60 days to revise 'Autopilot' and 'Full Self-Driving Capability' branding or face a 30-day sales license suspension. Manufacturing remains unaffected under a permanent stay.

California DMV records show Tesla completed zero miles of autonomous testing on public roads in 2025—the sixth consecutive year without activity—stalling progress toward driverless robotaxi approvals under new rules requiring 50,000 supervised miles. While robotaxis launch driverless in Austin and pilots expand elsewhere, the company faces regulatory hurdles, business challenges, and a recent share dip.

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Following the recent halt of Model S and X production to boost the Optimus robot, Tesla faces regulatory hurdles, a key Cybercab leadership departure, and competition from BYD, now the top EV seller. Disputes over Autopilot and Full Self-Driving persist amid zero reported autonomous test miles in California for 2025.

Tesla initiated unsupervised robotaxi rides in Austin, Texas, on January 22, 2026, advancing its driverless ambitions amid a Full Self-Driving (FSD) subscription overhaul effective February 14, plans for Optimus humanoid robot sales by end-2027, falling vehicle deliveries, and intensifying regulatory probes.

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A federal judge in Miami has denied Tesla's request to overturn a $243 million jury verdict related to a fatal 2019 Autopilot crash in Florida. The ruling means Tesla must now face the judgment at the trial court level, though the company plans to appeal. The case involves a collision that killed one person and injured another.

 

 

 

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