Adidas Originals

Adidas Originals unveils Superstar campaign starring Samuel L. Jackson

February 26, 2026 Ti AI ṣe iroyin Àwòrán tí AI ṣe

Adidas Originals has launched its Spring 2026 Superstar campaign, featuring Samuel L. Jackson navigating a surreal 'Hotel Superstar' in search of his sneakers. The cinematic spot, directed by Thibaut Grevet, includes celebrities like Kendall Jenner, JENNIE, Lamine Yamal, Baby Keem, James Harden, Tyshawn Jones, and Olivia Dean. The campaign highlights the shoe's enduring cultural legacy across music, fashion, sport, and art.