Vivian Wilson, the estranged daughter of Elon Musk, walked her first runway show for Gucci during Milan Fashion Week. She appeared in a white dress and glittered heels as part of the brand's latest collection. Wilson shared her excitement on Instagram shortly after the event.
Vivian Wilson made her runway debut at Milan Fashion Week on Friday, modeling for Gucci under the direction of new artistic director Demna. She wore a white dress and glittered heels, sharing the catwalk with established models such as Kate Moss and Emily Ratajkowski. Minutes after the show, Wilson posted on Instagram: “I just walked for Gucci lmfao.”
Now turning 21 this year, Wilson has built a following of over one million on Instagram. She has publicly criticized her father, Elon Musk, with whom she has been estranged since 2020, when she came out as transgender. As the eldest living child of the entrepreneur, Wilson has focused her public narrative on her career rather than family matters. In interviews, she has avoided elaborating on her father, redirecting discussions to her professional path.
This Gucci appearance continues a rapid rise in modeling that began accelerating over the past year. Wilson first walked at New York Fashion Week in September, featuring a design by Alexis Bittar in a show themed around “Miss USA 1991.” She followed with appearances in collections by Prabal Gurung and Chrishabana. Wilson has described runway work as “very daunting and stressful and exciting at the same time,” noting it is more demanding than photo shoots. Through modeling, she collaborates with teams in hair, makeup, and photography, and uses it to achieve financial independence.
Her visibility grew this year when Rihanna chose her for a Fenty lingerie campaign. Previously, Wilson fronted a campaign for TomboyX, telling Vanity Fair the experience was nerve-racking yet affirming, marking a shift from her past reluctance to display her body publicly. She seeks partnerships with companies upholding ethical standards that align with her identity as a queer transgender woman.
