Watches and Wonders

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The Watches and Wonders 2026 trade show in Geneva will run from April 14 to 20, marking its largest edition with 65 exhibiting brands. Audemars Piguet joins as a major new participant alongside 10 other newcomers. An expanded city-wide program will include jazz collaborations and watchmaking workshops.

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Rolex has informed authorized dealers that it will cease deliveries of the steel GMT-Master II 'Pepsi'—known for its red-and-blue ceramic bezel—confirming years of rumors amid production challenges. Secondary market prices have surged well above retail, with speculation mounting for a replacement reveal at Watches and Wonders 2026.

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