Former WWE wrestler Braun Strowman, real name Adam Scherr, has launched a new production company called Meat Castle Media. The venture partners with Magilla Entertainment and will produce a debut series focused on hands-on crafts. This move expands Strowman's presence in the entertainment industry beyond wrestling.
Braun Strowman, known in WWE as Adam Scherr, announced the launch of Meat Castle Media on March 11, 2026, as reported by The Hollywood Reporter. The production company is co-run by Strowman and producing partner Nick Antonicelli. It operates as part of Magilla Entertainment, which is behind shows such as Moonshiners and Beachfront Bargain Hunt.
Meat Castle Media's first series, titled ‘Hands On’, draws inspiration from the format of ‘Dirty Jobs’. The show will follow Strowman as he attempts various unique crafts. The Hollywood Reporter described the announcement in a tweet: “Adam Scherr, FKA Braun Strowman in WWE, Launches Production Company With Magilla Entertainment (Exclusive).”
This development highlights Strowman's growing involvement in entertainment outside the wrestling ring. Earlier in March 2026, Strowman provided an update on the second season of his previous project, ‘Everything On The Menu’, stating it will premiere in the summer. The launch of Meat Castle Media represents a new chapter in his post-WWE endeavors, blending his physical persona with creative production work.
