Converted, a digital innovation and marketing solutions company, has signed a strategic partnership with the Arab Academy for Science, Technology & Maritime Transport (AASTMT) to introduce a specialized educational program focused on AI-driven and automated marketing. The collaboration seeks to equip students and young professionals with practical skills aligned with the evolving global labor market demands in digital marketing, data analytics, and automation.
Converted, a digital innovation and marketing solutions company, has formed a strategic partnership with the Arab Academy for Science, Technology & Maritime Transport (AASTMT) to launch a specialized educational program centered on artificial intelligence-driven and automated marketing. This initiative has been incorporated into AASTMT's academic curriculum as part of its commitment to industry-focused education.
The program prioritizes hands-on training, blending theoretical knowledge with practical applications. It addresses key areas such as consumer behavior analysis, utilization of AI-powered marketing tools, and the development and implementation of automated campaigns that yield measurable results. The program debuted in November 2025 at AASTMT's Smart Village campus in Sixth of October City.
Hilda Louca, General Manager of Converted, stated: "The partnership aims to bridge the gap between traditional academic education and the rapidly evolving job market, providing students with applied knowledge and exposure to the technologies currently shaping the marketing industry."
Mona Fouad, Dean of the College of Engineering and Technology and Academic Dean of AASTMT’s Smart Village Campus, added: "The program enhances the Academy’s educational portfolio by offering training aligned with international standards and practical skills relevant to the digital economy."
Converted specializes in AI-based digital marketing and automation solutions to boost business performance via data-driven strategies. Meanwhile, AASTMT serves as a regional educational institution providing programs in science, technology, and maritime transport to foster economic and social development across the Arab world.