Duravit AG has announced its role as the official main partner of the Porsche Tennis Grand Prix 2026, set for April. The partnership follows the brand's recent campaign featuring Ukrainian tennis player Marta Kostyuk. This collaboration strengthens Duravit's ties to women's tennis and the premium Porsche brand.
Duravit AG, a company known for modern bathroom design, is expanding its involvement in global women's tennis through a new partnership. The German firm has become the official main partner of the Porsche Tennis Grand Prix 2026, an event scheduled for April where the world's best female tennis players will compete.
The announcement comes shortly after Duravit launched a brand campaign in December featuring Ukrainian professional tennis player Marta Kostyuk. This move underscores Duravit's commitment to supporting women's tennis on an international scale.
In addition to sponsoring the tournament, Duravit is deepening its connection to the premium Porsche brand via the Studio F. A. Porsche Collection. This collection emphasizes design and timelessness, blending sporting excellence with contemporary aesthetics.
The partnership highlights the intersection of luxury design and elite sports, positioning Duravit alongside Porsche in promoting high-profile events.