The FIFA World Cup Trophy Tour by Coca-Cola will stop in 38 cities across Canada, Mexico, and the United States ahead of the 2026 tournament. The tour begins in Mexico on February 26 and arrives in the U.S. on March 24 in Los Angeles, offering fans interactive experiences with the iconic trophy. Stops include New Orleans on May 5 and Toronto on May 25-26.
The original FIFA World Cup Trophy will embark on a 75-day journey through North America as part of the FIFA World Cup Trophy Tour by Coca-Cola, building excitement for the 2026 edition. This tour, sponsored by long-time FIFA partner Coca-Cola, marks 20 years of bringing the trophy to fans worldwide, having reached over four million people in 182 markets since its inception.
The North American leg kicks off on February 26 in Mexico City, visiting 10 Mexican cities before heading to the U.S. on March 24 in Los Angeles. It will cover 21 U.S. cities, including all 11 official host cities for the tournament, and seven Canadian cities. Highlights include a stop in New Orleans on May 5, with details on location and tickets yet to be announced, and Toronto on May 25-26 as part of the Canadian portion starting April 10 in Vancouver. Other Canadian stops are Calgary, Winnipeg, Montreal, Halifax, and Ottawa.
At each destination, fans can expect up-close views of the trophy, interactive football challenges, immersive Coca-Cola activations, and exclusive content featuring FIFA Legends. The tour aims to celebrate the continent's role as co-hosts for the expanded 2026 tournament, which will feature 48 teams and run from June 11 to July 19 across 16 cities.
The global tour launched on January 3 in Riyadh, Saudi Arabia, and will visit 30 FIFA member associations, including future hosts like Morocco, Portugal, Spain, Brazil, and Saudi Arabia. This initiative underscores growing anticipation for what will be the largest World Cup ever, with the opening match between Mexico and South Africa on June 11 in Mexico City, followed by the U.S. facing Paraguay on June 12 near Los Angeles.
