Haier Philippines reinforced its leadership in cooling innovation at the 2026 Dealer Conference and Product Launch held at Shangri-La the Fort in Bonifacio Global City. The event highlighted the company's expanded Air Conditioning Solutions and Commercial Air Conditioning portfolio, including the new UV Cool Smart Split-Type Air Conditioner. It gathered dealer partners nationwide to align on strategies.
At the 'Designed Beyond Expectation' event, Haier Philippines showcased advancements in cooling solutions for residential and commercial markets. The Commercial Air Conditioning portfolio includes floor-standing systems for powerful airflow in large spaces, the MRV 5 DC Inverter for flexible multi-zone cooling, and high-capacity chillers for centralized applications. The MRV system employs full DC inverter technology for energy savings, stable low-vibration performance, Smart Link wireless connectivity, dual electronic expansion valves for precise cooling control, and extended piping up to 1000 meters for high-rise scalability.
For residential use, the company introduced the UV Cool Smart Split-Type Air Conditioner featuring UV-C Sterilization and Self Clean technology for cleaner air circulation. It includes Haier Smart Wi-Fi connectivity for remote control, Inverter Plus technology with AI ECO mode for energy savings, Turbo Cool and Triple Airflow for faster and balanced comfort. Engineered for Philippine conditions, it has anti-corrosion protection and a Hyper PCB system for durability. Available from 1.0 HP to 2.5 HP, the units use eco-friendly R32 refrigerant and hold 4- to 5-star DOE energy efficiency ratings.
The event also featured exhibits of Haier's latest TVs, refrigerators, washing machines, kitchen appliances, and water solutions. Haier Philippines upholds a dealer-first philosophy under a Servant Model management approach, emphasizing fast response and nationwide partner support. For 2026, the company plans to expand its product portfolio and strengthen its support network for quicker service and enhanced dealer collaboration.
In his closing message, CEO Mr. Sun Liangjun stated: “Together We Grow. Together We Lead.” The company aims to lead the Philippine market and sustain rapid growth through ongoing innovation and dealer partnerships.
