Oak View Group, TD Coliseum and the New York Islanders have announced the name and brand identity for their new American Hockey League team in Hamilton, Ontario. The team will be known as the Hamilton Hammers and will begin play in the 2026-27 season.
The announcement highlights the team's connection to Hamilton's industrial past. The logo features crossed hammers that represent the city's steel-working heritage and the community's resilience. Orange and blue colors tie the design to the New York Islanders' traditional palette, while subtle puck details on the hammer knobs link the branding to the parent club's history.
