Hong Kong developer offers Mercedes cars to luxury homebuyers

K&K Property is providing Mercedes-Benz vehicles to buyers of high-value units amid a rebound in Hong Kong's luxury housing market. The offer covers two cars on a first-come, first-served basis.

K&K Property announced incentives for purchasers of properties priced at HK$50 million and above. Buyers of units worth at least HK$100 million receive a Mercedes-Benz S-Class W223 valued at about HK$1.64 million. Those buying units between HK$50 million and HK$99.9 million get a Mercedes-Benz GLC X254 worth about HK$643,000.

A company spokeswoman stated that the promotion aims to attract potential buyers to accelerate their entry into the market. Only two cars are available in total, capping the giveaways at HK$3.2 million.

The initiative comes as Hong Kong's high-end housing sector shows signs of recovery.

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Sales of luxury homes in Hong Kong surged 156% in the first quarter, driven by stock-market gains and attractive prices, real estate agents say. Mainland Chinese buyers accounted for more than half of the deals. The segment is likely to see another increase in the second quarter.

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CK Asset Holdings sold a luxury penthouse in Hong Kong's Mid-Levels for US$46.2 million, setting the highest price per square foot record for a first-hand transaction in 2026.

Foreign automakers are strengthening their electric vehicle strategies in South Korea as surging oil prices accelerate demand for lower-cost EVs. Sales figures for January to April show strong growth for brands including BYD and Audi.

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Hong Kong’s Housing Authority will introduce two schemes in September to allow owners of subsidised sale flats to lease their properties and to enable elderly households to swap for smaller flats.

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