Digital influencer Henrique Maderite, aged 50, was found dead on Friday, February 6, 2026, at his ranch in Ouro Preto, Minas Gerais. Known for catchphrases like 'Sextou BB', he left over 2 million followers and sparked grief among celebrities and officials. The cause of death is under police investigation.
Henrique Maderite, originally from Belo Horizonte and famous for his charisma on social media, was discovered lifeless around 5 p.m. on Friday, February 6, 2026, at his private ranch on Estrada Maracujá in the Amarantina district of Ouro Preto, in central Minas Gerais. Neighbors alerted the Military Police, who were joined by firefighters and civil police at the scene. Initial reports indicate the influencer had bleeding from his ear, a cut on the nape of his neck, and purple marks on his neck, raising an initial suspicion of a heart attack, though the exact cause remains under investigation.
Maderite, who amassed over 2 million Instagram followers, was known for upbeat catchphrases like 'Sextou BB', 'sexta-feira, 'mei' dia', and 'sextou, bb', especially celebrated on Fridays. Hours earlier, around noon, he posted a video holding a beer, writing: “Bom final de semana a todos. Aproveitem com os seus 🍻SEXTOU BB”. This weekly viral post now serves as his final farewell.
News of his death sparked immediate outpouring of grief on social media. Minas Gerais Governor Romeu Zema lamented: “Logo numa sexta-feira”. Singer Thiago Brava commented: “Vá em paz meu ídolo!”. Deputy Mario Frias wrote: “Sexta-feira. Uma notícia que ninguém esperava, justamente no dia que era a sua marca registrada. Fica a alegria que você deixou. Descanse em paz, Henrique Maderite”. Close friend and former BBB contestant Caio Afiune said: “Hoje me despeço de um amigo e parceiro de estrada. Ficam as lembranças das viagens, das gravações e das histórias que agora viram saudade. Vai em paz!”. Other celebrities, like Das Quebradas and influencers such as Cesar Menotti and Gustavo Tubarão, also paid tribute.
Maderite leaves behind a wife and a son, who have not yet made public statements. His career as a businessman and creator of lighthearted, humorous content left a mark on audiences in Minas Gerais and nationwide.
