At CES 2026 in Las Vegas, Lego introduced its Smart Play platform, featuring sensor-packed bricks that add interactive lights and sounds to traditional building sets. The technology debuts in Star Wars-themed kits arriving on March 1, enhancing play without relying on screens. Early demonstrations highlighted proximity-based interactions between bricks and minifigures.
Lego's new Smart Bricks, part of the Smart Play system, represent a significant evolution for the iconic toy, blending analog construction with digital interactivity. Unveiled during a keynote at CES 2026 in Las Vegas on January 5, the bricks maintain the classic 2x4-stud size but incorporate advanced components like application-specific integrated circuits (ASICs), accelerometers for detecting tilt and movement, onboard speakers and synthesizers for sounds, ambient LED lights, Bluetooth for communication, and magnetic coils for sensing proximity to other elements.
These bricks can recognize multiple Smart Tags and Smart Minifigures simultaneously, triggering customized lights and effects based on their positions. Activation involves a simple shake, and they operate in a distributed network, allowing for inventive games where vehicles or figures interact in 3D space. The system supports contactless recharging via a mat, promising durability over years of play.
The debut comes with three Star Wars sets launching March 1: a $70 TIE Fighter (470 pieces, including one smart tag and Darth Vader minifigure); a $100 X-Wing (584 pieces, five smart tags, Luke Skywalker and Leia minifigures); and a $160 Throne Room Duel and A-Wing (962 pieces, five smart tags, Luke, Palpatine, and Vader minifigures). During demonstrations, the sets lit up and emitted pew-pew shooting sounds as ships 'flew' near each other, while lightsaber battles activated through minifigure proximity on sticks.
Observers at CES expressed enthusiasm, with one colleague remarking, "I'm obsessed," and another saying, "This is even cooler than I imagined." Lego's executives showcased how the bricks detect colors, distances, and connections, building on past innovations like color sensors and Super Mario sets but expanding to broader applications. While focused on Star Wars initially, the technology hints at future expansions beyond themed play, though questions remain about long-term integration in Lego's ecosystem.