Mattel is developing a live-action feature film based on its iconic View-Master 3D image toy. The project has tapped Oscar-nominated screenwriter Phil Johnston, known for his work on Disney's Zootopia and Wreck-It Ralph. This family adventure marks another toy-to-film adaptation from the company behind Barbie and Hot Wheels movies.
Project Overview
Mattel Films is expanding its slate of live-action adaptations with a movie centered on View-Master, the classic toy that allowed users to view stereoscopic 3D images through a viewer. Announced on November 11, 2025, the film aims to capture the wonder of exploration and imagination associated with the toy, positioning it as a major family adventure.
Creative Team
Phil Johnston, who received an Oscar nomination for his screenplay on Zootopia (2016) and co-wrote Wreck-It Ralph (2012), is penning the script. Johnston's experience with animated family hits makes him a fitting choice for this project, bringing a blend of humor and heart to the story. No director or cast details have been revealed yet.
Mattel's Toy-to-Film Strategy
This View-Master movie follows the success of Mattel's Barbie (2023), which grossed over $1.4 billion worldwide, and ongoing projects like Hot Wheels and Major Mattel, a Masters of the Universe film. The initiative reflects Mattel's push into entertainment, leveraging its portfolio of over 200 toy brands to create cinematic universes. Sources indicate the film is in early development, with no release date announced.
The announcement highlights Hollywood's continued interest in nostalgic IP, though details remain sparse. Fans of Johnston's previous works can expect a whimsical take on the View-Master's reel-based adventures.