The appearance of Francesca, played by Nathalia Dill in the telenovela Quem Ama Cuida, sparked discussions on social media. The figure appears only to Otoniel, played by Tony Ramos.
Viewers began raising theories about the character's nature from her first scenes in front of Otoniel's flower stand.
The mystery fuels suspicions of a supernatural connection in the Globo plot.
Francesca is described as a woman dressed in black, and the public wonders if she is real, a memory from the past or a haunting.