The Korean Business Research Institute announced the July individual rookie idol brand reputation rankings on July 4. Rescene dominated the list with members taking five of the top seven positions.
Woni from Rescene claimed first place with a brand reputation index of 1,584,988, up 38.95 percent from June. Her analysis highlighted keywords like Geoje, YouTube, and Pretty Girl, alongside a 93.95 percent positive reaction score.
Minami from Rescene rose to second with 996,332 after a 243.83 percent increase. Wonhee from ILLIT followed in third at 867,347, and Keonho from CORTIS ranked fourth with 658,251.
Zena from Rescene secured fifth place at 599,945 following a 536.05 percent jump. The rankings drew from big data collected between June 2 and July 2, covering consumer participation, media coverage, interaction, and community awareness.