FW26
Shanghai Fashion Week FW26 shifts to refined femininity and strong sales
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Shanghai Fashion Week for fall/winter 2026 concluded with Glenn Martens' Maison Margiela runway show, marking a confident phase for Chinese fashion amid economic challenges. Designers moved away from minimalism toward expressive femininity, romanticism, and cultural nuance, with bold trends like animal prints and vibrant pinks dominating runways. Buyers placed disciplined orders, while livestream sales exceeded RMB 20 million.
Demna made his highly anticipated debut as Gucci's creative director with the FW26 collection, emphasizing a blend of heritage and modern fashion. The runway presentation featured sensual minimalism and wearable designs, drawing on Tom Ford's sexy era while honoring Florentine luxury. Iconic models walked alongside emerging talents in a dramatic setting inspired by Roman antiquity.