TikTok Partnership
FIFA names TikTok as preferred platform for 2026 World Cup
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FIFA has announced a partnership with TikTok, designating the short-form video app as its first-ever preferred social media platform for the 2026 World Cup. The deal will enable live streaming of match segments, exclusive creator content, and a dedicated fan hub on the platform. This collaboration builds on their successful tie-up during the 2023 Women's World Cup, aiming to engage younger audiences with innovative digital experiences.
FIFA has selected TikTok as its first preferred social media platform for video content at the 2026 men's World Cup. The partnership will provide creators with exclusive access and allow livestreaming of match segments. The deal aims to engage younger fans through innovative features on the app.