Blackpink's new album Deadline sold 1,461,785 physical copies worldwide on its release day, February 27, 2026. This marks the highest first-day sales for any female K-pop act. The achievement surpasses previous records set by groups like Aespa and Blackpink's own prior releases.
Blackpink's long-awaited album Deadline debuted with impressive numbers, according to South Korea’s Hanteo Chart. The EP moved 1,461,785 copies on its first day, Friday, February 27, 2026, securing the title of the largest first-day sales for a female K-pop group. Members Jisoo, Jennie, Rosé, and Lisa now hold the distinction as the only female K-pop artists with multiple albums exceeding one million copies sold in a single day.
This release outpaces Aespa’s 2023 mini album My World, which sold 1.37 million units on its debut day. Blackpink’s previous record was set by their 2022 album Born Pink with 1.01 million copies, a figure recently topped by NewJeans’ Get Up EP at 1.19 million and LE SSERAFIM’s Unforgiven at 1.02 million.
In the broader 2026 K-pop landscape, Deadline ranks as the second-highest first-day seller, trailing only Enhypen’s The Sin: Vanish, which achieved over 1.65 million copies. Other notable releases include Alpha Drive One’s Euphoria with nearly 1.46 million and Ateez’s Golden Hour: Part.4, which sold 1.54 million in its first week.
The album competes globally with Bruno Mars’ The Romantic, his first solo record in a decade, amid a noted friendly rivalry following Rosé’s collaboration with Mars on last year’s single “Apt.” Deadline centers on the track “Go,” co-written by all four Blackpink members and Coldplay’s Chris Martin. Produced by longtime collaborator Teddy and hitmaker Cirkut—both 2026 Grammy winners—the five-track EP also features the 2025 summer single “Go” with Diplo’s involvement, plus new songs “Champion,” “Me and My,” and “Fxxxboy.”
Sales are expected to rise in the coming weeks, positioning Deadline among 2026’s top K-pop albums despite upcoming major releases.
