BLACKPINK's music video for "JUMP" reached 400 million views on YouTube on the morning of June 21 KST. The milestone makes it the first K-Pop music video released in 2025 to achieve this number.
The video was originally released on July 11, 2025, at 1 p.m. KST. It took just over 11 months and 9 days to reach the 400 million view count.
This marks BLACKPINK's 12th full-group music video to hit the milestone. Previous entries include "As If It's Your Last," "DDU-DU DDU-DU," "BOOMBAYAH," "Kill This Love," "Playing With Fire," "Whistle," "How You Like That," "Ice Cream," "Lovesick Girls," "Pink Venom," and "Shut Down."
The achievement was reported directly from YouTube metrics tracked in Korea Standard Time.