Egypt’s Minister of Local Development and Environment Manal Awad met with L’Oréal Egypt to strengthen cooperation on sustainability and extended producer responsibility, as part of the country’s shift to a circular economy. The meeting reviewed the company’s roadmap for cutting carbon emissions and improving waste management.
Egypt’s Minister of Local Development and Environment Manal Awad held talks with L’Oréal Egypt to bolster cooperation on sustainability and implement extended producer responsibility, according to a ministry statement.
The discussion covered the company’s roadmap to reduce carbon emissions, enhance waste management, boost recycled plastic use, and reach zero waste in production processes.
Awad highlighted the government’s support for investments in environmental and climate sectors as drivers of economic growth and job creation, aligning with Egypt’s national circular economy strategy. She urged deeper collaboration on emissions cuts, carbon credit trading, and public awareness campaigns to promote recycling and cut waste.
L’Oréal has operated in Egypt since 2009, investing over €100m and employing about 450 people. The company runs entirely on renewable energy, recycles production water, and aims to surpass its 2025 emissions reduction targets.
Mohamed El-Araby, CEO of L’Oréal Egypt, reaffirmed the firm’s sustainability commitment and partnership with the government for tangible environmental results, alongside efforts in community development and women’s empowerment.