Golden Goose celebrated its new immersive art installation at a dinner party in Venice on Friday evening. The event marked the unveiling of The Forest For The Trees by Playlab Inc. during the 61st Venice Biennale.
The Italian brand commissioned the experiential work from the Los Angeles studio Playlab Inc. It is located at Haus, Golden Goose’s cultural hub in the industrial port area of Maghera. Visitors move through spaces featuring a fairytale version of flora and fauna before painting their own tree and seeing it projected into a virtual forest.