Kia to deploy Atlas robots at Georgia plant from 2029, following Hyundai's 2028 plans

Kia America Inc., part of Hyundai Motor Group, will introduce Boston Dynamics' Atlas humanoid robots at its Georgia manufacturing facility starting in 2029. This follows the CES 2026 unveiling and Hyundai's planned 2028 rollout at the nearby Metaplant in Savannah. Kia aims to expand the robots—rivals to Tesla's Optimus—to other global factories, starting with simple manufacturing tasks. Separately, Kia is developing software-defined vehicles with Level 2 autonomy by around 2027.

Kia America Inc. plans to deploy Atlas humanoid robots from Boston Dynamics at its Georgia plant in 2029, as reported by Benzinga. This builds on Hyundai Motor Group's earlier announcements, including the January 2026 CES debut of the all-electric Atlas and initial factory deployments from 2028 at the Hyundai Motor Group Metaplant in Savannah, Georgia.

Kia's rollout will begin with straightforward manufacturing processes to integrate the robots into production lines, followed by expansion to other factories worldwide. A key Atlas feature is the ability to transfer skills learned by one unit across the fleet, boosting efficiency.

In parallel, Kia is advancing software-defined vehicles (SDVs), targeting completion of its first model around 2027 with Level 2 autonomous driving capabilities.

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Tesla CEO Elon Musk declared on March 4, 2026, via X that the company will achieve artificial general intelligence (AGI) and likely be first to embody it in a humanoid or atom-shaping form through its Optimus robots. This ties into plans for Optimus Gen 3 production starting in Q1 2026, amid ambitious timelines and Tesla's robotics push.

Two months after Hyundai's CES 2026 unveiling of the Atlas humanoid robot, the company's shares jumped 80 percent amid intensifying competition with Tesla's Optimus in the humanoid robotics market, projected to hit $5 trillion by 2050. While Atlas targets heavy industry from 2028, Tesla aims for affordable home use.

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Hyundai Motor Group announced on May 13 it will join a government-led autonomous vehicle project in Gwangju. Hyundai Motor and Kia will develop around 200 vehicles based on the Ioniq 5.

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