Kraken named official crypto exchange of FIFA World Cup 2026

June 09, 2026

Crypto exchange Kraken has been named the official crypto exchange sponsor of the FIFA World Cup 2026. The partnership will include fan-focused experiences in the U.S. and Europe.

Kraken has become the official crypto exchange supporter of the FIFA World Cup 2026. This marks one of crypto's highest-profile sports sponsorships since the 2022 Crypto Bowl. The deal was announced on June 9. Kraken is teaming up with FIFA to sponsor the World Cup with plans for fan-focused experiences in the U.S. and Europe. The announcement highlights growing ties between cryptocurrency platforms and major international sporting events.

What people are saying

Initial reactions on X highlight Kraken's partnership as a major step for crypto mainstream adoption through global fan experiences, with positive views on visibility and user growth, neutral reports of the deal details, and one skeptical take on combining volatility with the event.

Kraken just became the Official Crypto Exchange of FIFA World Cup 2026.

Think about what that means:

🌍 5 billion people watch the World Cup
💰 Billions in transactions happen around it
🔗 Now a crypto exchange is embedded into all of it

This isn’t a sponsorship. This is a…

— Crypto life ❤️ (@RajaNav33d) June 9, 2026

Kraken is now the official crypto exchange for the FIFA World Cup 2026. This partnership showcases how global events can boost crypto visibility. Traders should focus on maintaining consistency in their strategies.
Source: https://t.co/1duAL7zFj9
Start here:…

— RyzeX Trade (@RyzeXtrade) June 9, 2026

🚨 Most people are still sleeping on this…

While everyone is staring at Bitcoin chart,

Kraken just became the **Official Crypto Exchange of the FIFA World Cup 2026**.

This is one of the biggest mainstream adoption moments in crypto history.

Football + Crypto on a global… pic.twitter.com/PQLWg6zQT4

— Yuriy Bakus (@bakovskyy95107) June 10, 2026

BREAKING: FIFA has named Kraken an Official Crypto Exchange Supporter for the 2026 World Cup.

Kraken will bring crypto-focused fan experiences and activations across all 16 host cities in the United States, Canada, and Mexico.

The partnership officially kicks off on June 10… pic.twitter.com/wVd4rJt06C

— CryptoMoney (@cryptomoney_x) June 9, 2026

Global partnership for @payward, a truly global company, and the most global tournament in sports.

Kraken named Official Crypto Exchange Supporter of the FIFA World Cup 2026https://t.co/cAIGFQ4gkn

— Dave Ripley (@DavidLRipley) June 9, 2026

Sources

• https://decrypt.co/370536/kraken-named-official-crypto-exchange-fifa-world-cup-2026
• https://cointelegraph.com/news/kraken-lands-fifa-world-cup-2026-sponsorship-deal
• https://x.com/Cointelegraph/status/2064417330004725862

🔥 NEW: Chainlink will power the official FIFA World Cup prediction market partner, enabling instant payouts and market resolutions for billions of football fans worldwide. pic.twitter.com/HIJIaBCQVT

— Cointelegraph (@Cointelegraph) June 9, 2026