Crypto exchange Kraken has been named the official crypto exchange sponsor of the FIFA World Cup 2026. The partnership will include fan-focused experiences in the U.S. and Europe.
Kraken has become the official crypto exchange supporter of the FIFA World Cup 2026. This marks one of crypto's highest-profile sports sponsorships since the 2022 Crypto Bowl. The deal was announced on June 9. Kraken is teaming up with FIFA to sponsor the World Cup with plans for fan-focused experiences in the U.S. and Europe. The announcement highlights growing ties between cryptocurrency platforms and major international sporting events.
