Lego announces smart play system at CES 2026

Lego has introduced Smart Play, a new interactive system featuring a tiny Smart Brick that enhances play with existing bricks. The technology, unveiled at CES 2026, will debut in Star Wars sets launching in March. It promises app-free interactions like sound effects triggered by movement.

On January 5, 2026, during the Consumer Electronics Show in Las Vegas, Lego revealed Smart Play, a innovative line of interactive pieces designed to work seamlessly with traditional Lego bricks. At the heart of the system is the Smart Brick, a compact component the size of a standard 4x2 Lego brick. This device incorporates advanced technology including light-sensing and sound-sensing sensors, accelerometers, a miniature speaker powered by an onboard synthesizer, and a custom microchip smaller than a typical Lego stud. The Smart Brick charges wirelessly and integrates like any regular brick.

The system enables responsive play without requiring a smartphone, computer, or app, addressing past criticisms of Lego's tech integrations that often felt cumbersome. For instance, attaching a propeller to a dinosaur build triggers helicopter noises from the Smart Brick as it spins. In the upcoming Star Wars sets, the Emperor minifigure will play the Imperial March when placed on his throne, ships will emit laser sounds during battles, and lightsabers will produce humming and whirling effects as figures move.

Smart Play components, such as Smart Tiles and Smart Minifigs, allow the Smart Brick to react to children's actions in real time. Lego emphasized the ease of setup, making it accessible for kids and parents alike. The first three Star Wars sets incorporating this technology are scheduled for release in March 2026, marking a significant evolution in how Lego blends physical building with digital-like interactivity while preserving the brand's core appeal.

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Lego demonstrates interactive Star Wars smart bricks with lights and sounds at CES 2026 booth.
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Lego unveils smart bricks for Star Wars sets at CES 2026

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At CES 2026 in Las Vegas, Lego introduced its Smart Play platform, featuring sensor-packed bricks that add interactive lights and sounds to traditional building sets. The technology debuts in Star Wars-themed kits arriving on March 1, enhancing play without relying on screens. Early demonstrations highlighted proximity-based interactions between bricks and minifigures.

Building on the Smart Play system's unveiling at CES 2026 with interactive Star Wars sets, Lego reveals eight years of research into fostering children's social play and agency. Executives outline the platform's flexible design and growth potential, amid questions on premium pricing.

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Lego has unveiled five additional Star Wars-themed sets compatible with its new Smart Play system at the Nuremberg Toy Fair. These sets, priced from $40 to $100, enhance interactive play with sounds and lights but require a separate Smart Brick for full functionality. Preorders began on January 27, with a release date of March 1.

At CES 2026 in Las Vegas, companies unveiled innovative robots blending artificial intelligence with practical and entertaining functions. Highlights include humanoid assistants for household chores and specialized devices tackling navigation challenges. These developments signal a push toward more autonomous home helpers.

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Nike and LEGO have unveiled a new collaborative Air Max 95 sneaker called Brick Pixel, designed exclusively for kids. The shoe features pixelated textures mimicking stacked LEGO bricks on a smoke grey base. It is set to launch in summer 2026 for $162 USD.

Following initial CES 2026 coverage of top innovations like Lego Smart Play and Samsung's Galaxy Z TriFold, the event concluded with further accolades and reveals. CNET spotlighted 26 items, including Best Robot and Sustainability winners, while Engadget detailed Day 3 products emphasizing practical AI and eco-tech.

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A leak suggests Lego is preparing a new Pokémon-themed set featuring a Poké Ball that opens to reveal a diorama with minifigures. The set is reportedly set for an August 2026 release at a price of $260. Details remain unconfirmed by Lego or The Pokémon Company.

 

 

 

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