Louis Vuitton has launched its Regeneration 2030 roadmap, shifting from reducing environmental harm to actively regenerating ecosystems. The LVMH-owned brand aims to restore one million hectares of habitats and source materials regeneratively. Christelle Capdupuy, the company's senior vice president of sustainability, emphasized the need for positive planetary impact.
Louis Vuitton announced its Regeneration 2030 roadmap on Wednesday, marking the next phase of its sustainability efforts. The strategy focuses on regeneration rather than mere preservation. “The question today is no longer how to limit [our] negative impact,” Christelle Capdupuy told Vogue. “The world is under pressure: the climate is changing, biodiversity is receding, and water scarcity threatens our planet. At Louis Vuitton, more than 90 per cent of our raw materials comes from nature. This is why we decided to evolve our commitment beyond preservation towards regeneration, in order to contribute positively to ecosystem restoration.”The brand committed to restoring one million hectares of flora and fauna habitats in partnership with People For Wildlife. It plans to integrate regenerative agriculture across its supply chain to restore biodiversity and capture carbon. Louis Vuitton also targets sourcing 100 per cent of its virgin cotton, wool, and leather from regenerative sources by 2030.Building on progress, the company raised certified and recycled materials usage from 52 per cent to 98 per cent over the past five years. Last year, it launched the Resource initiative to reuse unused materials and deadstock, with a new goal of including at least 20 per cent recycled or bio-sourced content in products. Repair services at its 11 centres will expand to all product categories.Louis Vuitton is more than halfway to its goal of cutting greenhouse gas emissions by 55 per cent from 2018 levels. Capdupuy stressed collaboration: “If we succeed in doing it, everybody can.”
