Lumysi unveils bracelet hiding fitness tracker inside

A startup has created a screen-free titanium bracelet that conceals an activity tracker. The device measures health metrics while resembling an 1980s fashion accessory. It is launching on Kickstarter with early pricing at $179.

Lumysi co-founder Fabiola Hermosillo said she "hated that most wearables only looked good with sportswear." The bracelet will track heart rate, blood oxygenation, skin temperature and movement. It connects via Bluetooth to iOS and Android phones and offers up to seven days of battery life.

The waterproof device measures 1.25 inches long and 0.35 inches wide. It comes in gold, silver, rose or black finishes. An accompanying app delivers plain language insights rather than raw data.

This is the first product from the startup. Early Kickstarter backers receive a lifetime app subscription at no extra cost. Retail price is expected to reach $299 once the campaign ends.

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