Microsoft is creating a new Game Pass tier called Project Saluki to target Chinese gamers. The move comes amid strong growth in the Chinese video game market.
The tier aims to address China's specific regulatory rules and player preferences. It draws on hints from Xbox's new CEO Asha Sharma, according to a report from Windows Central.
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Xbox CEO Asha Sharma stated she has not yet decided on returning to console exclusives, opting for a data-driven approach. In an interview and open letter released on April 24, Sharma and content chief Matt Booty outlined plans to fortify Game Pass, invest in hardware affordability, and establish a predictable content cadence. The announcements coincide with a new Xbox logo and leaks of a Game Pass Starter Edition.
Former PlayStation Studios chairman Shawn Layden described the future of Xbox Game Pass as having a 'grim prognosis' on LinkedIn. His comments follow signals from Xbox head Asha Sharma that the subscription service is too expensive and requires an overhaul. Microsoft has not updated subscriber figures since reporting 34 million paying users two years ago.
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Asha Sharma, Microsoft's new gaming CEO, has reportedly discussed bundling Xbox Game Pass with Netflix to reduce costs for subscribers. These efforts follow recent price increases for the service. The ideas emerged from conversations with Netflix co-CEO Greg Peters.
Xbox CEO Asha Sharma has announced a major reorganization of the gaming division's leadership. The changes promote longtime Xbox veterans and bring in new executives with expertise in AI, design, and growth. Sharma aims to build capabilities for a more affordable, personal, and open platform.
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Microsoft has slashed prices for Xbox Game Pass Ultimate and PC Game Pass effective immediately, responding to player complaints that the service had grown too expensive under new CEO Asha Sharma's affordability push. However, new Call of Duty titles will no longer arrive on launch day, joining instead about a year later during the following holiday season.
Microsoft has confirmed a robust selection of new games joining Xbox Game Pass in February 2026, including major RPG titles and sports simulations. Highlights feature The Witcher 3: Wild Hunt - Complete Edition and EA Sports College Football 26 arriving on February 19. Several games are also set to leave the service later in the month.
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Xbox has sent bundles of Project Helix merchandise, including apparel and a signed card from CEO Asha Sharma, to content creators and influencers. Accessibility advocate Steve Saylor shared his excitement on social media.