Microsoft is creating a new Game Pass tier called Project Saluki to target Chinese gamers. The move comes amid strong growth in the Chinese video game market.
The tier aims to address China's specific regulatory rules and player preferences. It draws on hints from Xbox's new CEO Asha Sharma, according to a report from Windows Central.
من إعداد الذكاء الاصطناعي صورة مولدة بواسطة الذكاء الاصطناعي
Xbox CEO Asha Sharma stated she has not yet decided on returning to console exclusives, opting for a data-driven approach. In an interview and open letter released on April 24, Sharma and content chief Matt Booty outlined plans to fortify Game Pass, invest in hardware affordability, and establish a predictable content cadence. The announcements coincide with a new Xbox logo and leaks of a Game Pass Starter Edition.
Former PlayStation Studios chairman Shawn Layden described the future of Xbox Game Pass as having a 'grim prognosis' on LinkedIn. His comments follow signals from Xbox head Asha Sharma that the subscription service is too expensive and requires an overhaul. Microsoft has not updated subscriber figures since reporting 34 million paying users two years ago.
من إعداد الذكاء الاصطناعي
Xbox leader Asha Sharma told staff in a memo that the company must make hard choices to build a stronger XBOX. The update follows a recent Game Pass price reduction that has improved subscriber growth.
Xbox has revealed its next wave of Game Pass games arriving in late May and early June. The lineup includes Forza Horizon 6 and Final Fantasy VI among other releases.
من إعداد الذكاء الاصطناعي
خفضت مايكروسوفت أسعار اشتراكات Xbox Game Pass Ultimate وPC Game Pass بشكل فوري، استجابةً لشكاوى اللاعبين من أن الخدمة أصبحت باهظة الثمن في ظل توجه الرئيسة التنفيذية الجديدة آشا شارما نحو تعزيز القدرة على تحمل التكاليف. ومع ذلك، لن تتوفر عناوين Call of Duty الجديدة في يوم الإطلاق، بل ستنضم إلى الخدمة بعد حوالي عام خلال موسم العطلات التالي.
بدأت شركة Microsoft في اختبار فلاتر جديدة ضمن تحديث لبرنامج Xbox Insider لمساعدة اللاعبين في ترتيب مكتبات الألعاب المزدحمة. تهدف هذه التغييرات إلى التمييز بين العناوين التي تم شراؤها، والألعاب المشتركة، واشتراكات Game Pass. وتتضمن الميزات الإضافية تسلسلاً مُجدداً لبدء التشغيل وشارات Gamerscore مصنفة.
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Xbox CEO Asha Sharma has suggested the company will introduce new approaches to console sales later this year amid rising hardware costs. In a Fortune interview, she pointed to challenges with RAM and storage prices that are now 2.75 times higher than at launch. Sharma said the firm is exploring options beyond price increases to keep consoles accessible.