The Pokémon Company has announced a special video for Super Bowl LX on February 8, 2026, to launch its year-long 30th anniversary celebrations. A teaser featuring Jigglypuff was released on February 4, highlighting the franchise's enduring appeal. The promotion coincides with merchandise launches at Pokémon Center stores.
The Pokémon franchise, which first launched with Pokémon Red and Green in Japan on February 27, 1996, is marking its 30th anniversary in 2026. The Pokémon Company International (TPCi) revealed plans for a "special video" during Super Bowl LX, set for February 8, 2026. This commercial aims to "illustrate the brand’s mission to bring people together through a shared love of Pokémon and honor its growing audience of diverse, global and multigenerational fans across three decades," according to TPCi. Fans can expect to "see themselves and their fandom reflected in unexpected ways."
On February 4, 2026, official Pokémon social media accounts shared a 21-second teaser clip. In it, Jigglypuff appears in a recording studio's editing suite, goofing around in a playful nod to the character's musical traits. The accompanying tweet stated: "Celebrate 30 years of Pokémon with a special video debuting during Super Bowl LX on February 8! #Pokemon30."
This early kickoff precedes Pokémon Day on February 27, traditionally aligned with the original games' release date. Meanwhile, Pokémon Center online stores have introduced the 30th Collection, featuring items with a Pikachu icon where the number 30 replaces the character's red cheeks. However, high demand from scalpers has led to quick sell-outs across international sites.
The announcement builds anticipation amid recent developments, including a major spinoff titled Pokopia exclusive to the Nintendo Switch 2. It has been four years since the last mainline entry, Pokémon Scarlet and Violet, released in 2022—the longest gap in 15 years. While no specific game reveals were tied to the Super Bowl spot, the video is positioned as a nostalgic tribute to the franchise's three-decade legacy.
