President Lee Jae Myung opened an account on the popular short-form video-sharing app TikTok on Saturday, February 28, as part of efforts to boost communication with the public. He posted a short video encouraging subscriptions, likes, and comments while making heart gestures. The move also aims to address anti-China sentiment in South Korea.
President Lee Jae Myung opened an account on the popular short-form video-sharing application TikTok on Saturday, February 28, 2026, as part of his efforts to increase activities on social media platforms. The presidential office stated that the new TikTok account is aimed at expanding communication with the public through social media.
In the inaugural post, Lee shared a short video showing him pressing a 'subscribe' box on a document awaiting approval, while urging viewers to subscribe, like, and comment, accompanied by heart-shaped hand gestures.
On Friday, he had teased the launch on another social media platform, X, writing, 'Something big is coming.' Lee has recently been actively posting on X and Facebook.
The account on the China-operated platform also forms part of ongoing efforts to address anti-China sentiment in South Korea. The presidential office emphasized the push for broader public engagement via digital channels.
This development occurred in Seoul and highlights the president's increasing use of social media for political outreach.
