Ring ends Flock Safety deal after Super Bowl ad uproar

Amazon-owned Ring has terminated its partnership with Flock Safety following backlash over a Super Bowl advertisement. The decision comes amid concerns raised in the security technology sector. WIRED reported the development in its latest security news roundup.

The announcement highlights tensions in the surveillance technology industry. According to WIRED, Ring, a subsidiary of Amazon, has killed its deal with Flock Safety, a company known for automated license plate recognition systems. The move follows an uproar surrounding a Super Bowl ad, though specific details of the controversy remain limited in available reports.

This development was featured as the lead story in WIRED's security news roundup published on February 14, 2026. The article also mentions related topics such as Meta's plans to integrate face recognition into its smart glasses and a national security complaint involving Jared Kushner, but the Ring-Flock termination stands as the primary focus.

Keywords associated with the coverage include cybersecurity, national security, Meta, face recognition, and Amazon, underscoring broader implications for privacy and technology partnerships. No further timeline or quotes from involved parties were detailed in the source material.

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Ring cancels Flock Safety partnership after Super Bowl ad backlash

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Amazon's Ring has ended its planned integration with surveillance firm Flock Safety following widespread criticism of a Super Bowl advertisement. The ad, intended to promote a feature for finding lost pets, instead highlighted privacy concerns over facial recognition and law enforcement access. Senator Ed Markey and online critics described the commercial as dystopian, prompting Ring to abandon the deal announced last October.

Ring CEO Jamie Siminoff has indicated in internal emails that the company's Search Party feature, initially for locating lost dogs, could evolve into a tool to reduce neighborhood crime. The emails, obtained by 404 Media, envision a future where the technology helps 'zero out crime in neighborhoods.' Ring has denied plans for mass surveillance, emphasizing that the feature focuses on dog tracking.

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More than 70 civil liberties and advocacy organizations, including the ACLU, EPIC, and Fight for the Future, have called on Meta to scrap facial recognition plans for its Ray-Ban and Oakley smart glasses. The groups warn the 'Name Tag' feature could empower stalkers, abusers, and law enforcement to silently identify people, endangering abuse victims, immigrants, and LGBTQ+ individuals.

Security company Ring announced battery-powered versions of its high-resolution video doorbells on Wednesday, including a flagship 4K model. The new devices, priced from $100, offer installation flexibility without wiring and advanced AI features via subscription. They are available for preorder now.

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Security cameras offer numerous advanced features, but many are not essential for typical home use, according to a CNET analysis. The article advises consumers to skip certain add-ons to simplify setups and reduce costs. It focuses on capabilities like pan/tilt and 4K resolution that often provide little value.

Engadget has compiled a roundup of its latest product reviews, highlighting new gadgets from Sony, ASUS, Kodak, and a VPN service. The recap covers flagship earbuds, a dual-screen laptop, a compact camera, and privacy-focused software. Published on February 21, 2026, it aims to help readers catch up on in-depth testing.

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Meta plans to unveil two new Ray-Ban AI glasses models tailored for prescription lens users next week. The glasses, available in rectangular and rounded styles, will be sold through traditional eyewear channels. Bloomberg reports this marks the first time Meta and Ray-Ban target this group specifically with such designs.

 

 

 

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