Sony has begun sending targeted marketing emails to PlayStation users about Grand Theft Auto VI, prompting speculation of an upcoming promotional campaign by Take-Two and Rockstar Games.
Several users reported receiving emails from Sony that reference Grand Theft Auto VI and urge PlayStation 4 owners to upgrade to a PlayStation 5 ahead of the game's launch. The message states that the title is on their wishlist and advises getting a PlayStation 5 to be ready for its release on November 19, 2026. Similar notifications appeared through PlayStation accounts, even for some users who already own the newer console.