Vogue has highlighted a selection of natural-finish moisturizers that hydrate skin without a glossy sheen, reflecting a shift from dewy looks popular in the early 2020s. Experts describe these products as providing a balanced, smooth appearance suitable for various skin types. The article features recommendations from brands like Merit and Neutrogena.
Beauty trends are evolving toward softer, matte-forward finishes, with natural-finish moisturizers offering hydration minus excess shine. As Vogue notes, these formulas suit the rise of satin foundations and blurring powders, addressing the need for skin care that complements such makeup without greasiness. Board-certified nurse practitioner Natia Rufolo explains, “A natural-finish moisturizer leaves the skin looking hydrated and smooth with a subtle glow,” achieving balance between dewy and matte effects. Physician assistant Paula Brezavscek adds that they create an even, polished look that's effortless for everyday wear. Finish does not indicate hydration levels, as occlusive ingredients often cause dewy appearances rather than deep moisture, according to experts. Vogue's edit, curated with input from beauty shopping editor Kiana Murden and dermatologists, includes standout options. Merit Great Skin Moisturizer tops the list as best overall, blending hyaluronic acid, peptides, niacinamide, and marula oil for prep and plumpness, ideal for normal, oily, or combination skin. Neutrogena Hydro Boost Water Gel suits acne-prone types with its oil-free, glycerin formula. Other picks cover sensitive skin (Ilia Barrier Build with ceramides and oatmeal), mature skin (Symbiome The One Restorative Cream with four fermented ingredients), and more, like Lesse Essential Moisturizer with vitamin C complex. Testing involved expert consultations, personal trials, and focus on ingredients, texture, and skin concerns. Products were selected for barrier support and consistent use, ensuring options for diverse needs.