Xbox CEO Asha Sharma has suggested the company will introduce new approaches to console sales later this year amid rising hardware costs. In a Fortune interview, she pointed to challenges with RAM and storage prices that are now 2.75 times higher than at launch. Sharma said the firm is exploring options beyond price increases to keep consoles accessible.
Sharma described the current situation as a crisis for the entire industry. She noted that costs have risen sharply and that patience will be needed to see results from new strategies. The CEO mentioned efforts to optimize console construction costs and create different plans for broader participation. She also referenced flexible storage offerings and new techniques to compress memory requirements. On exclusives, Sharma said Xbox would start with one or two signature titles as the business works toward greater health. She added that the company is looking at partnerships for better distribution.
