Bank Mandiri has officially opened Livin’ Fest 2025 in Semarang, an event uniting small businesses, the creative industry, and digital financial services. Held from November 13 to 16 at Muladi Dome, Universitas Diponegoro, under the theme “Sinergi Majukan Negeri”, it demonstrates the bank's commitment to accelerating the people's economy and digital transformation.
Bank Mandiri opened Livin’ Fest 2025 on Thursday (November 13) at Muladi Dome, Universitas Diponegoro, in Semarang. The festival serves as a platform to strengthen cross-sector synergies and extend the impact of digital transformation to regional areas.
Under the theme “Sinergi Majukan Negeri”, the event features more than 210 tenants from various sectors including culinary, fashion, crafts, beauty, and modern lifestyle. In the Zona UMKM Binaan Bank Mandiri zone, visitors can find local flagship products in collaboration with the Dewan Kerajinan Nasional Daerah (Dekranasda) of Semarang City. Meanwhile, the Government Hub provides public services such as passport issuance, driver's license, population administration, and health services.
The festival also partners with national creative events like Inacraft, Jakarta Coffee Week, OMO Market, Energy of Indonesia, and Slayground Market. Bank Mandiri collaborates with strategic partners including Nusantara Tour, MAP Active, Blibli Sport, and various national brands for thematic content relevant to the creative economy.
Regional CEO of Bank Mandiri Region VII/Jawa 2, Iwan Tri Imawan, stated, “We want to ensure Bank Mandiri's presence brings added value to society, expands market access, and strengthens the competitiveness of the people's economy. Livin’ Fest is also a special offering from us to loyal customers who have been with Bank Mandiri.”
To pamper visitors, promotions include Mandiri KPR and Mandiri Auto “HUT Mandiri Semua Hepi” with cashback up to Rp2.7 million. Opening a Tabungan Multicurrency account offers a chance to vacation in Japan. More than 20 property developers and 20 automotive dealers, including Honda, Toyota, BYD, and Yamaha, participate, complete with test drive facilities for two- and four-wheeled vehicles.
The event runs until November 16, 2025, opening new opportunities for local businesses to level up through the digital ecosystem.