Bercy Village in Paris is hosting Le Café d’Azeroth, an immersive pop-up event celebrating the upcoming World of Warcraft: Midnight expansion. Running from February 6 to 8, 2026, the event offers free activities, competitions, and a film screening for fans and visitors alike. It aims to introduce key features of the expansion while providing a cozy spot in the heart of the city.
To mark the release of World of Warcraft: Midnight on March 3, Blizzard is bringing the game's universe to life at Bercy Village. The pop-up, named Le Café d’Azeroth and inspired by the Alliance faction, will occupy Cour Saint-Émilion in Paris's 12th arrondissement, directly in front of UGC Ciné Cité Bercy. Open from February 6 to 8, 2026, it serves as an accessible entry point for both longtime players and newcomers, blending entertainment with promotion of the expansion's new elements.
Visitors can enjoy hot drinks and complimentary pancakes, available while supplies last, in a temporary setup designed as a cozy shelter. The event features a variety of free activities, including a contest offering prizes such as a collectible edition of World of Warcraft: Midnight. A highlight is the mini-adventure trail winding through Bercy Village, which introduces the Logis—a central feature of the Midnight expansion—through an engaging, location-based quest.
On February 6, the pop-up partners with UGC Ciné Cité Bercy for a special screening of the 2016 film Warcraft: The Beginning. Tickets for the screening must be reserved via the UGC website. This combination of interactive experiences, gaming previews, and cinematic tie-ins creates a multifaceted celebration of the franchise, appealing to dedicated fans and casual passersby in Paris.