Brioni has introduced its Fall 2026 Ready-to-Wear collection, focusing on bespoke tailoring for women through its La Donna Atelier. The line emphasizes versatile, customizable garments rooted in the brand's tailoring legacy. This initiative aims to fill a gap in luxury womenswear without adopting masculine styles.
Brioni, known for its power suits, is expanding into womenswear with the launch of its Fall 2026 Ready-to-Wear collection. The project originates from the La Donna Atelier, located at Via Senato 28 in an elegant Art Nouveau space. This marks the first iteration of an experience planned for select boutiques worldwide.
The collection begins with fabrics that feature a lighter hand and luminous finish. It revolves around impeccably constructed blazers, coats, and shirts, drawing from Brioni's tailoring heritage. Lightweight knitwear and substantial jackets serve as refined outerwear, while safari jackets include knitted collars and removable scarves. These pieces are designed to suit women across various aspects of their lives.
Silhouettes include single- and double-breasted options, such as reversible cashmere car coats and herringbone trenches with leather inserts, leading to tuxedos. Versatility is central to the wardrobe concept.
Colors range from clay and smoke gray to deep blue and warm brown, extending into peach and burgundy. Every garment is fully customizable, with choices in fabrics like solids, checks, stripes, and double-faced wools, as well as details such as linings, buttons, and monograms.
Through this new chapter, Brioni creates a dedicated space for women, allowing them to engage with tailoring on their own terms, separate from masculine influences. The atelier addresses a longstanding void in bespoke options for women in the luxury sector.
