Burberry has started a summer takeover of Hôtel Belles Rives in Antibes, France, covering the beach club and terrace with its blue check patterns from today until September. The move brings British heritage to the historic Art Deco property overlooking the Mediterranean.
The takeover began on May 15 at the former home of F. Scott Fitzgerald, where guests can now enjoy sun loungers and parasols in navy Burberry print along the pier. Collaborations include a Hunza G x Burberry bikini line that is selling out, with founder Georgiana Huddart noting the fun in styling the pieces differently.